Automile CEO and Founder, Jens Nylander, was recently interviewed on the SaaStr podcast by the amazing Harry Stebbings. Check it out and we can assure you that you will love this short 22-minute chat which is packed with actionable growth insights.
The Official Saastr Podcast: SaaS | Founders | Investors
By Saastr | Jason Lemkin | Harry Stebbings
SaaStr 131: The Secret To Selling To SMBs & Creating A Sales Model That Scales with Jens Nylander, Founder & CEO @ Automile
Jens Nylander is the Founder and CEO of Automile, the startup that makes fleet and asset management much more easier. The company is backed by some of the best in the business including the Godfather of SaaS Jason Lemkin, the wonderful team at Point Nine Capital, Justin Kan, and Dawn Capital in London. As for Jens, he is a serial entrepreneur with past endeavors including creating Sweden’s largest music player, and founding JAYS, the manufacturer and developer of innovative headphones, that went public and is listed on the NASDAQ stock market.
In this episode of SaaStr, Jens Nylander answers questions about his company and internal processes like- How did Jens make his way into the world of SaaS and come to find Automile? How does Jens look to build a repeatable scalable sales process with Automile? What are the core infrastructure requirements needed to make processes as automated as possible? How does Jens evaluate selling into the SMB market? How does Jens optimize the onboarding process to maximize conversion? How does Jens minimize churn with a market as potentially unstable as SMBs’? Why does Jens prefer a technology minded sales team? What benefits do they bring to the sales cycle? What should founders look for in engineering-led sales teams?
Jens is increasingly transparent with the company statistics, posting numerous figures on Twitter. He also talks about the benefits of such transparency, and how that helps the team achieve a wider goal. He discusses if there are any cases, such as fundraising or exits, where his transparency has negative consequences.
What was the hardest element of leaving Europe to go big in the US? What does Jens know now that he wishes he had known at the beginning? What hires does Jens wish he had made earlier?
Listen to the entire podcast below, or click here.