Have you thought about how your drivers’ behavior behind the wheel impacts your cars, customers, and costs? There’s no way around the fact that poor driving habits hurt your business. Fortunately, there are ways around poor driving habits if you’re willing to go that extra mile—just travel the speed limit, ok?
Poor, Poor Driving Habits
Speeding, harsh braking, cornering, excessive idling, fast acceleration—it all constitutes poor driving, don’t you agree? And what about driving tired, driving while distracted, driving in bad weather, driving without a seatbelt…there are so many poor choices a driver can make at every turn.
The prudent business owner has to ask, “How much are these poor driving habits costing me?!” They’re certainly costing you dollars-and-cents, but they’re also costly to your company’s reputation. Let’s take a closer look:
Maintenance costs – Aggressive driving causes more wear and tear on a vehicle than gentle driving. That means more trips to the service station—and probably a shorter vehicle lifespan. Consider the fuel costs associated with idling alone! Read Turn Off That Idling Engine for insights.
Accidents – Risky driving behaviors are more likely to lead to accidents—that’s why they’re called “risky.” According to OSHA, the average crash costs an employer $16,500. If there’s an injury, that could costs an employer an additional $74,000. And when there’s a fatality, costs can exceed $500,000. Should Fleet Safety Be One of Your Top Business Priorities?
Speeding tickets – In Illinois, for example, a speeding ticket for driving just 15 mph over the speed limit results in a $120 fine. After insurance rates go up for 5 years, the true cost of this ticket is 6.2X the cost of the actual ticket—an average of $744 in total.
Unhappy customers and prospective customers – if one of your company vehicles is spotted speeding around town or screeching into parking spaces, the onlooker might make the assumption that your brand doesn’t stand for safety and quality (which is most surely does!). We don’t have to tell you that making an unfavorable impression in traffic isn’t going to lead to new business—and it could lead to some pretty negative word-of-mouth.
But wait. Let’s flip this around.
How do Good Driving Habits Help Businesses?
- Lower costs – Less costs associated with maintenance, accidents, speeding, and opportunity costs, for starters.
- Better insurance rates – Some insurance carriers are giving breaks on rates for policyholders who demonstrate good driver behaviors.
- Happier employees – We can also assume these employees are healthier (not getting injured by on-the-job driving-related accidents, in any case) and they’re not being constantly chastised by managers to “slow down or else!”
How can you promote good driving habits? Using a fleet telematics tool to help you track behaviors, identify trends, educate and manage drivers is the way to go. Victor Jones of Royal Limousine uses Automile to alert him if any of his vehicles go over the speed limit on NC roads. “There’s really no need for a limousine to drive faster than that in any situation,” he says.
Cody Bledsoe, Service Manager at 855Bugs.com uses Automile to keep a check on his vehicle’s speed and seeing huge improvement in driving behaviour from his employees. “I check the drivers’ speed all the time to see how fast they are going and that has helped. The more I check it, and the more I tell them about it, the less now any of them actually speed,” said Cody.
The tools give you insights into many of those poor driving habits we brought up earlier, like speeding, so you’re always in-the-know and can take preventive action to keep your drivers focused on safety first. Find out more in GPS Fleet Tracking Systems Keep Small Businesses In-the-Know.
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