What’s new in the landscaping industry? Glad you asked. Our customers in this segment of field services want to stay up-to-date with industry news, events, and trends so they can make the most of their business opportunities in the years ahead—and we’re happy to help.
Key Landscaping Industry Trends to Watch
We turned to the National Association of Landscape Professionals (NALP), among other resources, for insights into what’s driving change and opportunity in today’s marketplace. Let’s take a look:
Growth outlook? Great! The Lawn and Landscape 2017 State of the Industry Report reveals that 75% of landscape contractors are very confident/confident their business will grow. And what are the three fastest growing services, based on revenue from 2016?
- Landscape maintenance (33%)
- Design/build (19%)
- Lawn care/chemical application (13%)
Other services include irrigation installation/maintenance, snow and ice management, tree and ornamental installation/care, landscape lighting, and waterscapes/fountains.
Curb Appeal? The 2017 U.S. Houzz Landscape Trends Study shows what landscaping topics are on homeowners’ minds, suggesting what they might be calling their landscapers about in the near future:
- Differentiating their front yard from their neighbors’ yards
- Planting beds and borders, shrubs, and perennials to gain curb appeal
- Updating their outdoor lighting with LEDs
Welcome millennials! The industry hires 300,000 people for landscaping careers spanning the spectrum of jobs. The generational tides are turning, with more Millennials and Gen-Z-ers coming on board, so it’s getting more important to attract the “younger crowd” to the industry. One way NALP is helping companies do so is through their three landscaping career videos (aimed at millennials, of course).
Industry magazine Landscape Management agrees that savvy use of technology is key. But they suggest investing in a different kind of tech: “If you’re serious about having the best and brightest work for you,” they say, “consider your technology strategy and investment to be at least as important as your equipment strategy. Millennials want to work for companies that provide tools that allow them to manage the business in real time, make the work exciting and operate outside with minimal paperwork.”
Isn’t it great that vehicle telematics and field services solutions are available? They offer exactly the type of digital, mobile-friendly, real-time convenience that today’s innovative business owners and technicians are looking for. Find out Why Landscaping Businesses are Using Vehicle Telematics.
Be sure to check out LandscapeIndustryCareers.org for everything you’ve ever wanted to know about working in the field (only the lushest and well-kept fields, of course).
Progressive Ideas from Landscaping Business Owners
Heading straight to the source—a customer in the industry, Tyler Spears of Millennium Lawn and Landscape—we learned that using timesaving technology is central to serving customers:
“I am passionate about technology so I cannot say this enough—businesses cannot be afraid of technology,” Spears says. “It only makes your company better. There are companies that still do everything on paper and I wonder what is going on…Businesses don’t have to lose the human touch when introducing technologies, they can go hand in hand. What matters most to us is taking care of the customers. And if technology can empower your workforce to give your customers value, that is what is important.”
Upcoming Construction Industry Events
Mark your calendar for these 2018 shows, which are just a sampling of the diverse events planned for industry professionals:
ALPD 2018 International Design Conference (September 13-17, Toronto, Canada) offers a range of garden tours, sessions with CEU credits, and networking opportunities.
The Landscape Show (October 4-6, Orlando, FL) will feature education and networking opportunities including a golf tournament at the beautifully manicured Rosen Shingle Creek Golf Course.
The Green Industry & Equipment Expo (October 17-19, Louisville, KY) promises to be the perfect opportunity to see what the industry is buzzing about.
The ASLA Annual Meeting and EXPO (October 19-22, Philadelphia, PA) is the largest landscape architecture trade show in the world, drawing more than 6,500 attendees and 350 exhibitors annually.
Construction Industry Resources to Bookmark
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