What do your prospective customers do when they need the services you provide? They’re likely starting with the search engines and review sites. Sure, they get recommendations from friends and family, but you better believe they’re doing their own research online.
Reviews are Invaluable to You and Your Customers
Today, your business requires an online presence—and you know that. And you also know that customer ratings and reviews are increasingly important to today’s consumers. Yet, G2 Crowd research reveals that 55% of companies don’t use reviews as part of their marketing mix!
Do these 55% of companies know that reviews can help their search engine page result rankings? That they drive more business their way? That they help them understand and serve their customers better? Let’s be sure you’re using ratings and reviews, shall we? Start by reviewing these compelling stats:
- 97% of consumers read online reviews for local businesses (BrightLocal)
- 86% of customers would pay more for a residential service provider with higher ratings and reviews (Software Advice)
- 81% of people read reviews and check ratings, and customer reviews are the most trusted source of information on products and services, tied with family/friends (Deloitte)
- 4% of B2B buyers are more likely to purchase a product or service if they have been able to read a trusted review about it (G2 Crowd)
Let’s Get Reviewing!
Directory listings are an important way for potential customers to find you (and review you!), so make sure your company is represented on the appropriate sites and that your details are accurate and up-to-date. According to research compiled by ReachLocal, top places to write reviews are Google, Facebook, and Yelp. There’s also Angie’s List, Home Advisor, Thumbtack, and BBB. But consider niche sites for your field services business’s industry. Here’s just a few to get you thinking:
- Electrical/HVAC: elocalelectricians.com and airconditioningprofessionals.com
- Landscaping: landscaping-companies.com
- Plumbing: localpestcontrollers.com
- Pest Control: bestplumbers.com
OK, so how to get reviews for your business? Aside from delivering the type of service that satisfies customers—no, the type of service that exceeds their most glorious expectations, at least most of the time—just ask them. BrightLocal found that 68% of consumers left a review after a local business asked them to.
The Good, the Bad, and the Ugly
We know what you’re thinking: “What is someone posts a bad review? It’ll make my company look really bad!” Not necessarily. According to Northwestern University’s Spiegel Research Center report, How Online Reviews Influence Sales, 82% of shoppers specifically seek out negative reviews. That’s because they’re more raw and authentic—and credible. Too-perfect reviews look, well, too perfect. And that brings on skepticism.
Besides, most people who write reviews actually leave good reviews, especially if you consistently give them great experiences they want to share.
Feeling inspired? Check out What Our Fans Are Saying About Automile’s Mobile App.
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