Driver Insights Make Your Fleet Safer

Most people are familiar with the cost-savings potential of analyzing driving behavior. Evaluating things like idle time and average speed can help improve fuel economy and reduce vehicle wear and tear. In fact, studies suggest that better driving habits can improve fuel economy by up to 20%. But cost-savings isn’t the only benefit to monitoring driving behavior and other driver insights.

This may surprise you, but distracted driving is the leading cause of car accidents in the United States. According to the National Highway Traffic Safety Administration, almost 80 percent of all crashes are due to distracted driving.

Distracted driving includes things like eating, talking on the phone, and especially texting while driving. To put it into perspective, a driver who looks away from the road for just 5 seconds at 55 mph will travel the length of a football field.

The impact of distracted driving for companies with fleets can be astronomical. Just one on-the-job car accident can cost employers anywhere from $16,000 to $500,000. With this in mind, it’s important to treat driving behavior as an integral part of any fleet safety program.

Analyzing driving behavior is the simplest way to develop a consistent fleet safety program. Knowing how drivers are operating their vehicles allows fleet managers to proactively address driving habits – whether to enact punitive measures for unsafe driving or to reward good driving habits.

Automile gives fleet managers the tools to establish and maintain an effective fleet safety program. With notifications for high-risk driving such as harsh braking, crash avoidance, and speeding, we provide the tools to curtail hazardous driving before an accident occurs.

Being able to notice trends in driving behavior impacts fleet safety in a number of ways. It can help develop better safety training courses for new-hire drivers, assess common road conditions and driving tendencies to purchase safer vehicles in the future and shape the regulations and consequences for all drivers in the fleet.

Our goal is to give fleet managers the tools they need to minimize risk and improve cost-savings and fleet safety.  With hard data, fleet managers can tell drivers exactly what kinds of behaviors they should improve and set specific goals for all drivers in the fleet.

If you’d like to learn more about integrating fleet safety into your fleet management program, please contact us.