Every field service business generates loads of data that can be put to profitable use in the form of business intelligence. If you’re not collecting and crunching it, you’re certainly not acting on it. What have you got to lose? (A lot, actually!) You’ve got even more to gain.
The Basics of Business Intelligence
Gartner defines business intelligence (BI) as an umbrella term that includes the applications, infrastructure and tools, and best practices that enable access to and analysis of information to improve and optimize decisions and performance.
Put in even simpler terms, BI a process that uses technology to collect, crunch, and report actionable data to decision-makers.
“Actionable” is the key word. Managers actively use BI to make decisions. And these decisions are based on real, dependable data—not “gut instinct” or even hearsay. And if managers don’t have the information in the first place, they’ll miss opportunities to make process improvements—and they’ll end up being reactive instead of proactive.
Dig deeper in Predictive Analytics for Field Service Businesses.
BI and Field Services
So what does all of this have to do with running a field services business?
Consider Bob, who runs a landscaping business. He trains new employees on how to operate the company trucks. He fails to tell drivers that it’s important to reduce idling by cutting the engine while waiting for a freight train to pass or while making a quick stop at a customer’s house. The thing is, Bob has no idea how much time (and fuel) is being wasted every day by his drivers. He can’t report on idling—or act on it—because he’s not tracking the behavior.
Get more insights on How Poor Driving Habits Hurt Businesses
Vehicle telematics solutions offer actionable BI. They generate and report on data related to driver and vehicle behavior, among other things, that business owners and fleet managers can use to:
- Train employees on driving safety
- Stick to a vehicle maintenance schedule
- Stay on top of potential vehicle health issues
- Make vehicle cycling decisions
- Route drivers to/from customer locations
The point of all of this is to use resources more wisely: to boost productivity and lower costs. To paraphrase what we said in Get Strategic About Fleet Management in 3 Steps, when you start using data to inform your fleet decisions, you’ll see how your efforts impact your bottom line. Data gives you something to work with and keep you in motion toward meeting and exceeding your business goals.
Today’s technology—including the Automile fleet tracking solution—is making this possible. In the Capterra article, 3 Ways Cloud Software for Small Businesses Drive Growth, from Automile’s Jay Krishnan talks about companies using business analytics are five times more likely to make faster decisions, and three times as likely to execute those decisions as intended. And the rise of connected technology will only create more business intelligence from employees, devices, vehicles and more.”
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